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A local Realtor sees advantages in aerial photography via drones as a tool to market some properties.

When it comes to selling real estate, we are all too familiar with the mantra that it's all about location.

That still may hold true. But when it comes to selling, the use of technology plays a major role in attracting buyers to look at a property.

While photographs have always been a part of marketing, in today's face-paced, social-media world, impressive photographs can play a major role in making a sale.

Many real estate agents make use of a professional photographer to capture the photos needed to competitively market a property.

With the use of drones, aerial views of a property are getting some attention.

Relying on professionals

Susan McFadden, operating principal at Keller Williams Realty Group Inc., Wyomissing, said she only uses professional photography.

"I am finding about 50 percent of real estate agents use professional photographers," McFadden said. "And you can always tell right away. It makes a huge difference."

But for about 10 percent of her listings, McFadden also uses aerial photography via drones.

"I use those photos that I really want to show off the magnificence of the property," McFadden said. "It's not always used on a price basis, because the photos really show off a property well. It's a great first shot to attract people."

McFadden said she sees a big difference in response when she posts an aerial photo.

"It creates a buzz on social media, and people who see it tag people they know like a certain type of home," she said. "Sometimes people didn't even think they wanted to move until they see the photo."

McFadden said she sees the aerial photos as a new way to market houses and believes they are not used by a majority of real estate agents.

"They are not the norm by any means, but I try to stay ahead of what other people are doing," she said.

While McFadden said the aerial photos often elicit a jaw-dropping response, she cautions that she would not make use of the drone technology when showcasing smaller homes.

"An aerial photo may make the homes appear too close together," she said.

Putting drones to work

But aerial stills and videos are a specialty of the business, using drone technology.

"More and more agents are doing it, because it is a great way to showcase a property," Lander said. "The photos show the vast area of the entire property, and are especially helpful when showing a property with specialty landscaping."

Lander said the agents with whom she works usually use a photo taken from the drone as a "first-impression" picture.

With an ever-growing business, Lander said she owns three phantom drones.

But Lander said flying a drone is not all fun and games. She noted there are strict regulations and rules to follow.

"In order to fly a drone for profit, you must be licensed by the Federal Aviation Administration," Lander said.

According to the FAA website, as of Dec. 12, all drone owners are required to register with the agency.

"It's kind of like getting a license for anything else: You have to register and then complete a test," Lander said. "And the FAA is changing the rules constantly, so you have to take it seriously. A drone is not a toy."

No-fly zones

In addition to the licensing, Lander said she has to be aware of any areas that have been designated as no-fly zones.

"Sometimes, someone has to get permission, but there are some properties where you flat-out cannot fly," she said.

"Also, every time a drone goes up, there are insurance issues to be concerned with."

Matt Wolf, team leader on the Matt Wolf Team, RE/MAX of Reading, Spring Township, said that when the drone technology first came out, some real estate agents questioned if it was even legal.

"Now it is more mainstream, and more companies offer the service," Wolf said. "Some agents use their own drone, but we prefer the professionals.

"It's a neat technology that adds another feather to our quiver to draw consumers," Wolf said.

Wolf said he finds the technology especially helpful when attempting to sell a property, where he wants to show the perspective of the house with the land.

"We've used it in selling a working farm, and the photos showed how much of the land was tillable versus not tillable," Wolf said.

Wolf estimates that he uses the drone photography for about 20 percent of his listings.

"I consider using it when selling 1 acre or more," he said. "It also gives potential buyers who may live outside of this area a good perspective of what the property holds, very much like a virtual tour."

When she started Berks 360 Tour Designs, Lander said she didn't see as many real estate agents using professional photographers.

"It has become much more popular, because in order to stand out, real estate agents needed to use better photos," Lander said.

To have Lander do an aerial shoot will cost about $125 and will include six or seven images.



02/03/2018

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The construction industry has proved ripe for disruption by drone technology. The reasons for this can be difficult to pick apart. An important factor is that the business of construction—both commercial and residential—is highly complex and involves many skilled workers involved at different phases. Each of these phases can be broken down further into niche tasks, each requiring safety oversight, monitoring, and data collection. The result is a long, expensive, complicated process, with many opportunities for increased efficiency.

Early adopters of drone technology saw opportunities to make money by offering ways to make old processes faster, cheaper, and simpler—but they often focused on just one or two uses cases. For construction and engineering firms, there are likely dozens of ways to use drones in order to maximise your investment and run more efficiently and safely.

In this article, I’ll focus on ways that drones can be used in the design, building, and marketing phases of a construction project.

Using Drones in Design & Engineering

The planning, surveying, architecture, and engineering that go into shaping what eventually become a construction job all rely on good data. Using drones to capture images of the land is only the beginning of the value that they can offer a construction firm. By gathering that raw sensor data and feeding it into software like Skycatch, DroneDeploy, or InfraWorks, you have created value that can be packaged and sold under various pricing structures.

Though these applications are powerful, they cannot fully replace surveying. But by combining drone data and standard surveying tools, you can offer clients a wider range of services, such as the ability to measure how much cut and fill they will need in order to make the ground level enough to build upon.

Or you can create a 3D rendering of the site, and then create a layer for each stage of building, show how the project will progress and helping to identify potential problems. Without drones, these tasks might require hiring a plane or helicopter, as well as a staff of data scientists. Drones provide the opportunity to offer these services at a more competitive rate, and with the bonus of gathering the data safely. And speaking of safety.

Drones on the Construction Site

Imagine your client needs to inspect the welding on the thirteenth floor of a structure. They could hire a crane and send personnel up there, or they could fly a UAV and accomplish the same goal cheaper and faster without the risk of having a person working at height, no matter how mitigated that risk might be.

As a bonus, a supervisor or engineer on the ground can receive HD footage in real time, which would not be possible with a human worker. This example is, in miniature, why drones have been so readily embraced by the construction industry. Here are a few other use cases for drones on the construction site.

Time Lapses: You can use drones to take weekly images of the structure, and then stitch them together into a time-lapse video. This can help in coordinating logistics among the many parties involved, while also updating remote stakeholders about the progress. Many executives would be willing to pay for an easier way to visualise their daily ops.

Job Site Monitoring: There is huge potential here. As it stands, flying a UAV over people is not allowed without a permit, but the FAA works with applicants who are willing to prove their processes are safe (and who have proper liability insurance). You can sell clients on cutting down waste and improving the security and safety of their projects.

Thermal Imaging: Drones can be outfitted with a wide array of sensors that can see far beyond what the naked eye allows. When a building is close to completion, a drone with a thermal sensor can fly overhead and identify cold and hot spots, areas that might either need additional HVAC infrastructure or could pose risks of electrical fire.

These are only a few use cases, and many more applications are in development or already in use.

Using Drones for Marketing

Of course, aerial photography and video for residential and commercial real estate marketing are one of the best-known applications for drones today. Rather than hiring a crane or helicopter, many firms are choosing to spend far less by hiring a drone with a high-quality camera and a capable pilot. The results speak for themselves. With a drone, you can achieve unusual angles, take a greater number of photographs, and achieve results that would otherwise be impractical or impossible. This creates a competitive advantage when it comes to promotional photography.

Here’s another exciting use case in the realm of marketing: a drone can take photos showing what the view will look like from any given office – even before that office is built. By pinpointing the position and elevation of a space, a drone can fly to those coordinates and snap a picture. This is unfeasible with older technologies, and serves to get the wheels of commerce spinning at an earlier stage.

These are just a handful of ways that you can harness drones to generate income for your construction firm. As time goes on, the number of companies that embrace this technology will grow as they see the rewards being reaped by early adopters. If you’re interested in incorporating drones into your construction business, read our earlier article on some of the challenges you might face and how to avoid them.



02/03/2018

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Dronefly just released a new infographic consolidating the most interesting contemporary uses of unmanned aerial vehicles in the field of agriculture. 

If you’re not familiar with these, have a look at one or two of the previous pieces we reported on. Drones are a tool like any other. They can be dismissed or misappropriated or used to one’s advantage. These days, people are finding all sorts of ingenious methods to increase efficiency and maximize profits using modern drone tech. Today, the subject of discussion is agriculture: How, when and where are drones used in this particular industry.

According to a Dronefly press release, the use of drones in the agriculture industry can basically be boiled down to four segments: Crop field scanning with compact multispectral imaging sensors, GPS map creation through onboard cameras, heavy payload transportation, and livestock monitoring with thermal-imaging camera-equipped drones.

Scanning crop fields has traditionally required large sensors and manned aircrafts. Thanks to rapidly advancing technology, this process now employs smaller, multispectral imaging sensors and UAVs. This reduces cost and provides a clearer understanding of crop health, thereby allowing for more efficient decisionmaking. 

Meanwhile, the GPS map creation provides farmers with a more accurate view of their property, and hence, a more effective and maximized ability to plan where crops should be planted. Carrying heavy items such as fertilizer or pesticides normally requires someone to operate a vehicle and lift said items manually, or at least, by operating heavy machinery. With UAVs, however, this is done at a reduced cost with autonomous deployment. In regards to the thermal imaging, users are now able to monitor their livestock and ascertain with complete certainty whether there are any missing, injured, or birthing animals in need. 

You may still have a few pressing questions, regarding how many farmers are actually implementing these modern aerial tools of ours. How many farmers are even considering it? Are farmers personally using UAVs, or are third parties involved? Which drones, specifically, are the most popular in this industry? Well, fortunately, Dronefly's infographic provides answers to all of the above and more. Let's take a look.





01/03/2018

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Long-time miner Leon Mackrell has found a new way to be a miner without getting his hands dirty.

The Devonport-based grandfather saw an opportunity to send drones in and around mines instead of exposing men to danger and dirt.

“I went and bought a drone,” he said, adding that he’d always been interested in models since he was a lad.

“I wanted one with a decent camera and started filming sunsets around Devonport.”

Because he’d been in mining for 12 to 15 years, he realised his drone could go safely where men in the past risked their lives, and where expensive machinery was even now being lost and buried for good.

“I was underground one day. They rehabilitate the ground all the time by putting mesh to stop the ground falling in.

“I thought it was an ideal opportunity to put a drone in, take a look around, analyse the film and see what was going on.”

The mine where he works now has lost a couple of remote-controlled loaders in the stopes (underground holes where material has been extracted). The company sends the $1.5 million machines into stopes because it’s too dangerous for men. The loaders have been buried under cave-ins and are lost for good.

“If you could look first, you have a good idea of what’s going on in a stope.”

Mr Mackrell is investing in a more expensive drone with software which does three-dimensional mapping. He aims to film mining stockpiles, which are currently inspected by machines and a team of men crawling up the piles.

His new drone will be able to download film for the software to analyse.

“I’ve been speaking lately with surveyors at different mine sites and they think it’s a good idea.”

He took one mining manager to the Spray Tunnel in Zeehan, which is now a tourist attraction. 

“I put the spotlights on the drone and showed him what it could do. He was impressed. 

“I want to set the business up so my grandchildren can get into it.”

He graduated from last year’s first North-West Coast drone operators course with a certificate, and decided to set up a business, named by his five-year-old grandson Lachlan as Drone Network Tasmania.

“I was thinking about  a window of opportunity when the course was coming up and the more I thought about it, the bigger the window got. 

“I’m hoping to do work with dams. You can get up to six hours of battery life under water. I’d like to do bridge pylons, boat mooring and stuff like that.”

With his wife and grandson backing him, he’ll never find his drones being bores.



01/03/2018

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Drones have been deployed by Victoria's roads department to monitor erosion and prevent landslides along one of Victoria's biggest tourist attractions.

Parts of the Great Ocean Road have been forced to close for weeks at a time after 120 landslides hit the surf coast in 2016.

Now, VicRoads is using drone technology to collect 3D imagery and survey vast lengths of the road, allowing the authority look at parts of the landscape that have never been accessible before.

VicRoads' south-west Victoria regional director Mark Koliba said the drone data provides more detail than possible with manned aircraft.

"The data is definitely helping us understand how water flows through the area and how to drain water to the right spots and away from some of these high-risk potential landslide spots," he said.

"It's going to allow us to monitor and compare changes in the landscape over the years to come and that's a good indication of where the risks are along the road."

Research from Victoria's Department of Environment, Land, Water and Planning (DELWP) found that in 2012 the beach was eroding at a rate of nine centimetres per year.

By 2016 the rate had increased to one metre, triggered by fires and floods.

Wye River and Separation Creek are some of the biggest areas of concern and tourism has suffered since the towns were ravaged by bushfires on Christmas Day two years ago.

It is hoped the database of footage will allow repairs to be made in high-risk areas before landslides happen.

VicRoads has also started to deploy its own weather stations along the road to get real-time data about rainfall.

"Basically we are using these weather stations to detect rainfall and soil moisture conditions along the road," Mr Koliba said.

"Historically, VicRoads has had to rely on the Bureau of Meteorology weather stations which are limited in the area, and rainfall can vary dramatically between communities."

The Victorian Government committed $53 million to improve the surface of the Great Ocean Road in 2016 to reduce the risk of closures and landslips.

That money has been used to build concrete retaining walls, install eight-metre-long soil nails into bedrock, as well as the use of wire mesh and re-vegetation.

Roads Minister Luke Donellan said the drones will be able to provide real-time information of what is happening along the road.

"We will now start using the technology on a weekly basis to know what's happening with the soil up there and to looking at heat levels, live," he said.

"We just need to be on top of this because this road is so important for tourism."

The drones were first used in November and Mr Donnellan said the Great Ocean Road will be the state's first trial, with the technology soon to be used on other Victorian roads with similar issues.



25/02/2018

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SkyPixel, DJI’s aerial community platform, has announced the winning entries from its 2017 Photo Story Contest.

The contest ran from October to December 2017 and there were more than 44,000 submissions from aerial photographers in 141 countries. The categories were Landscape, Portrait and Story.

The Grand Prize has been awarded to Florian Ledoux, a French photographer who captured the following scene in Nunavut, Canada, with his Phantom 4 Pro. He calls it “Above The Polar Bear”. Which makes sense…

This dramatic winter scene was probably made all the more dramatic by the fact that the polar bear was desperately trying to escape the whirring drone above. But you’ve got to admit it’s a great photograph.

“I have witnessed incredible moments and scenes of the wild but I can guarantee you that this, by far, is the most beautiful thing I have ever seen,” said the photographer. “I hope that future generations will still be able to witness the beauty and grandeur of the Arctic wildlife the same way we do today.”

“There are images that might impress you with their technical mastery, and then there are images that make you feel something,” said Jarrad Seng, a SkyPixel judge, photographer, filmmaker and creative director based in Australia.

“This photograph floored me. It’s especially poignant given the climate crisis our world is facing right now.” As the Grand Prize winner, Ledoux has won prizes amounting to $15,095, including a DJI Inspire 2 and a number of products from SkyPixel sponsors.

See all other winning entries: 



25/02/2018

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In a sign of the maturation and professionalism of the sUAS industry Australian UAV (AUAV) has been shortlisted into the finals of the Victorian Telstra Business Awards, the most prestigious business awards in Australia. Established in Melbourne in early 2013 with two of the first Sensefly eBees to arrive in Australia, the service business has had four years of 100% growth year-on-year and continued profitability. “In recent months there has been a significant uplift in the adoption of the technology and this is being reflected in the size of the contracts we are now seeing flow through, the technology really has moved from being a curiosity and matured to a point of being business as usual” said Andrew Chapman, Sydney based Company Director. “The safety, financial and data quality gains really sell themselves, we are seeing the uptake accelerate at unprecedented speed”.

In the four years since the company was founded there has been a 30 fold increase in the number of commercial operators in Australia, yet only a handful have grown into successful business entities. “While on paper there has been a considerable increase in competition, what we are actually seeing is a raised awareness among clients and a move towards companies that demonstrate safe work, national reach, good data and customer service” said James Rennie, Melbourne based Director. “Our approach has been to work with one industry at a time and gain a deep understanding of how the technology can be applied to their needs. Whether that is forestry, waste, energy, mining, telecommunications or government, we start by understanding their requirements and hiring professionals that work in the sector”.

Being shortlisted for the 2017 Victorian Telstra Business Award is validation that the future is looking strong both for Australian UAV and the industry as a whole.



22/02/2018

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Are you planning to shoot a wedding soon? What are the trends which will help you get the best shot and impress your clients?

Professionally capturing each and every moment in the wedding will help to make you an efficient, admired and in-demand photographer. In order to help you get the hang of the latest trends in photography, check out a few ideas which you use to attract new clients. As a wedding photographer it is important that your shoots be taken to another level.

Black and white photography

In the past, artistic shots were taken with the help of black and white photography. Monochromatic pictures help to get a deeper perspective of the image and convey the emotion of the subjects of the image. Highlighting just one part of the image in colour, and leaving the rest black and white, has also become a trend recently.

This kind of picture helps to remove the focus from an individual subject and evenly distributes prominence in the scene. A retro themed wedding would be a perfect occasion to use this filter as it will enhance the original theme of the wedding.

Drone footage

Accepting new technological trends and implementing them in your wedding photography is perfect. Drones are new, trendy and can help to enhance your overall photoshoot. They are controlled with a remote, although you will need to practice first. It will enable you to get an elevated view of the scene and explore new photography angles.

In this type of photography the entire wedding scene can be captured which will enhance your photographic flexibility. In the past, owning a drone was expensive and tedious. Now they are far more readily available, and you can change the lenses and camera to get the best effect. Efficient planning of the wedding photography with your drone will help you to get some of the best photos of the event.

Location shoots

Travelling to exotic and beautiful destinations has become a trend, and many couples opt for location weddings. Interesting shots with great light compositions can be captured and hence you need to be well equipped with advanced lenses and cameras.

Smoke bombs

The main idea behind using a smoke bomb is to create a dramatic image and make the picture more appealing. Smoke bombs have been increasingly used in photographs as they will give a bit of edge to the scene.

You can use this to highlight the surroundings of the wedding to create a perfect scene and match the general importance of the wedding. Appropriate back light and bright colours for the smoke bombs will give the most attractive shots.

Underwater shots

Waterproof cameras are in the market and why not use them to help get some rare shots?

Underwater pictures of couples are trending and you need to keep up with current fashions. Generally the expectations of an underwater picture will depend on the couple and their needs; however you can add to their ideas and make it a better experience. GoPro cameras will also help you get wider and better pictures for underwater shoots.

Capturing selfie shots

There are setups for selfie stations at many wedding venues for guests to take pictures of themselves and post them on social media. With the introduction of on the spot picture sharing through the setup station, this technique is in high demand.

The stations are equipped with backgrounds and fun props which can be used by the wedding guests to create a great selfie moment.

Stop motion wedding pictures and films

In this type of wedding photography you can click still pictures and manage to sequence them in the form of videos. It is extremely effective and can be used to attract new clients. These short films can be created in order share on social media and also to mail out as a fun wedding invitation. It is a very effective form of setting the right mood for the wedding.

Authentic candid shots

Candid pictures are usually the best shots a photographer can get. From happy or funny moments to emotional and tense moments, no candid shot will let your clients down. Previously, people used to carefully pose to try and get a perfect picture.

Now times have changed and candid pictures often prove to be better than the rest. Make sure that you keep a keen eye on each and every scene in the wedding. You could try leading a crew, so that different sections of the wedding are covered at the same time.

The best way to capture the perfect shots is to get out of your comfort zone and try new things. Photography is all about getting the right moment and managing to capture it.




22/02/2018

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A wider use of drones in the construction industry is predicted over the next couple of years, according to industry insider Ian Tansey of ProDroneWorx.

Speaking with the specialist website Building Information Modelling, Ian Tansey outlines the advantages that drones promise for the construction and building sectors. These can be summarized as: 3D modelling, progress monitoring, and the mapping process known as orthomosaics. Other matters of interest for the construction sector are presented in the Digital Journal article "Construction set for increased digital transformation by 2025."

According to Tansey drone technology can be easily deployed and in a safe and cost-effective for any task that requires digital information. In a separate analysis of the top ten business sectors utilizing drones, construction together with plumbing came out in top place, at 11.5 percent (a figure that is anticipated to grow).

3D drone models

In setting out three applications of drones in construction, Tansey cites, first, 3D modelling. Here 3D models produced for large areas can be easily created using drone technology. These 3D models can be imported into software packages to enable comparisons can be made with designs.

Progress monitoring

The second area is progress monitoring. Tansey states that "drones are the best way for companies to monitor work progress on a project." Gathering aerial information allows project managers to track progress, to manage resources, and to reduce downtime.

Orthomosaics

The third area is orthomosaics, which refers to the creation of an aerial photograph or image that is geometrically corrected ("orthorectified") such that the scale is uniform: the photo has the same lack of distortion as a map. Such data can be used to understand the development area in fine detail.

These predictions about the wider adoption of drones are matched by other analysts, where it is evident that drones benefit construction by offering a unique vantage point. Major building firm Balfour Beatty predicts that the use of drones in the construction industry will play a key part in the digital transformation of the sector.

In related news, research shows that artificial intelligence can provide new insights to help reduce wear-and-tear injuries, it can also help to boost the productivity of skilled construction workers (see: "Making construction safer with AI"). For more about the digital transformation of the construction sector, see "Digital transformation of construction."



16/02/2018

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Banking low over the trees, the small quadcopter slows and begins a gradual climb. Rising above the roof, it hovers in place for a moment before flying over a fountain in the courtyard and sweeping along the edge of a swimming pool.

Welcome to the modern world of real estate.

Drone photography and videos and sophisticated software programs are seeing increased use among Realtors looking to up their game with eye-catching visuals that will help sell homes.

“Drones can be used on all kinds of properties,” said Bob Gonsalves, president and CEO of the U.S. Association of Unmanned Aerial Videographers, a membership association focused on the needs of commercial UAV operators.

“It allows real estate agents to show off properties in a very unique way that you couldn’t have done several years ago,” he said.

Actually, it could have been done it back then.

“You would have hired a pilot to fly a helicopter, and that would have probably cost $2,000 for a couple of hours,” Gonsalves said. “What has changed over the years is the affordability of drones. Now you can buy a DJI Mavic Pro Quadcopter with high resolution from Best Buy for about $1,000.”

About half of his association’s 6,000 members use their drones for real estate purposes, Gonsalves said. It’s no wonder because Multiple Listing Service statistics show that homes with aerial images sell 68 percent faster than houses that are marketed using standard photos.

Industry research firm RIS Media additionally notes that 73 percent of homeowners say that they’re more likely to list with a real estate agent who uses video to market their home.

Chad Z. King, who owns a Los Angeles-based aerial photography business called A Bird’s Eye, got in on the ground floor, so to speak. In fact, King figures he was among the first to utilize drones to showcase homes.

“I started doing aerial photography with a miniature remote-controlled helicopter in 2009,” he said. “We mounted a Nikon D7000 camera on it. Back then that was the best that Nikon offered. We didn’t have a downlink, so we just sort of winged it. We’d land it and take a look at the footage and say, ‘OK, we need to get further out,’ or ‘we need to angle it down a little more.’ We did it that way for about three years.”

The company has since refined its aerial productions, which now serve both the real estate world and the movie industry. These days, King’s drone videos are used to showcase high-profile homes like the sprawling Playa del Rey estate once owned by the late Los Angeles Lakers owner Jerry Buss.

King recently shot aerial footage and still shots to showcase a 22,000-square-foot home on La Cuarta Street in Whittier which is priced at nearly $5.5 million. The property is co-listed by Jason Gonzalez, who manages First Team Real Estate’s offices in Whittier and Fullerton, and Dean Lueck, a Realtor with the company’s Newport Beach location.

Gonzalez said aerial footage and photos have become an increasing bigger part of the mix.

“In our company’s luxury division, it has become a necessity,” he said. “You get more offers, but that’s really the result of all the things we do. The key is syndication. Our listings go out to as many as 2,000 industry and social media sites.”

But this new way of marketing doesn’t come cheap.

An aerial video combined with moving interior shots typically runs anywhere from $2,000 to $5,000 according to Gonzalez, whereas a traditional non-aerial photo package costs $300 to $500. Still, he thinks it’s money well spent.

“It’s really a reflection of your work and when future clients look you up they’ll find out how you marketed properties,” he said.

Lueck said his office uses drone footage to promote most of its listings.

“It works great on large properties with a lot of acreage,” he said. “Sometimes, it’s the only way to get a really good idea of how big a property is. We even use it on less expensive homes. We just did this with a $900,000 property in Dana Point to show that it’s just a few blocks from the beach. People don’t know how close a home might be to a beach or harbor and a video like this can show that. And it really builds emotion.”

Lueck offered an example.

“We had a woman who wanted to buy a home for $8.8 million in Corona del Mar,” he said. “Her husband was out of the country and said, ‘I’m not spending that kind of money on a home I can’t see.” Well, she told him to watch the video. He did and they ended up making an offer.

“We have multiple examples like that. We’ve even had homeowners almost decide to not sell their homes after seeing the videos. It almost brings tears to their eyes.”

Realty companies are also turning to Matterport, a Sunnyale-based company whose 3D software program takes viewers on a virtual tour of a home. Richard Heintze, Matterport’s director of client services, explained how it works:

“You set up a 3D camera in a room, hook it up to an iPad and push the button and it rotates in a circle, giving you a 360-degree view of the room,” he said. “You can do this in multiple rooms, and when it’s finished you upload those images to our website and we process that into a 3D space that allows you to virtually walk through the home and spin in any direction.”

Justin Potier, vice president and broker associate at Boardwalk Properties in Long Beach, said his office relies on Matterport’s sophisticated software in addition to aerial videos and photos.

“Matterport gives you a doll house-like rendering of the home online,” he said. “You can break it apart and walk through the various rooms. It’s extremely impressive.”

Jordan Levine, a senior economist with the California Association of Realtors, said consumers have come to expect the kinds of visually stunning and interactive experiences today’s technology can provide when they’re shopping for a home.

“They are doing their research online to see what the market is and they expect to see more images and more Matterport-like stuff because that’s becoming more and more commonplace,” he said. “And from a seller’s standpoint you want to put your best foot forward … you want something that will lure them in and bring more foot traffic.”



16/02/2018

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