The real estate industry has embraced consumer technology with a zeal, with many agents and brokers bringing the latest tools and gadgets to the process of buying and selling a home. High on the cool factor: drones, virtual tours, and virtual staging.
The Buzz Around Drones
Drones aren't all that new, but they have increasingly become an important way for real estate professionals to up their virtual tour game. Sellers are excited about the use of drones to showcase their properties in ways that traditional photography and videography cannot, but is this type of technology really adding value to the marketing of a home?
The answer is a qualified yes. Drones are ideal for high-end listings where footage of the expanse of a large property can truly capture its standout features: pools and tennis courts, spectacular views, guest houses, and stables. But for a traditional tract home on a standard lot, drone footage likely won't bring any added value to the table.
The Virtual Tour
Virtual tours take virtual reality one step further for home buyers by providing a way to "walk through" the home from the comfort of their couch or desktop. Using a VR headset, you can manipulate yourself through every room of a home, touring the spaces however you like and for as long as you like. The real advantage of virtual tours is time savings: you can easily eliminate homes that don't fit your needs and only physically visit the ones that do.
The Virtual Decor
Another technology that works for any home is virtual staging. This process places photorealistic digital home furnishings into photos of a home, which allows a buyer to take a virtual tour of a property and see it in the most appealing light. Virtual furniture can even be moved to see how a room looks when configured differently, allowing buyers to better visualize themselves living in the home.
Traditional open houses will likely never go away because homebuyers want to "touch and feel" a home. But technology is changing the way properties are shown and viewed, today and in the future. To ensure your home shines at its best in actuality and virtual reality, talk to a real estate professional.
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