Last updated by Nick S. on 18/09/2017

Four Ways to Use Drones at Events

    

 Drones have come a long ways since the era of ambiguous rules and unthinkable price tags. These days, they’re regulated, affordable and offer a wide array of uses—especially when it comes to event marketing. From content-capture to competitions, we offer four ways to give your drone strategy wings.


 

1. Highlight Your Technology


Intel incorporated a 22-foot diameter drones cage into its booth at the Consumer Electronics Show. The drones were flown live using Intel’s RealSense, offering attendees an engaging and relevant look at how the technology works.


2. Take Content-Capture to the Next Level


Anheuser-Busch’s second Whatever, USA program on Catalina Island put drones at the center of its content-capture toolbox. Throughout the three-day event, video drones could be seen hovering at all hours, capturing exclusive content for TV spots and the brand’s social media channels.


3. Deliver the Goods


Leveraging drones at your event can be as simple as using the devices to swiftly deliver products to attendees. Salesforce ceo Marc Benioff spiced up his keynote at Dreamforce with a Coke-delivery drone, while Anheuser-Busch delivered cold Bud Lights to attendees of its original Whatever, USA program.

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