Drone News

Since China banned fireworks across more than 400 cities to reduce pollution, a new entertainment has emerged to fill the skies: drone swarms.

Shows featuring more than a thousand drones forming 3-D animated figures and other images are being booked for celebrations across the country. Among those cashing in on the technology is EHang Inc., which has been contracted for several performances and in the process set a record for the number of airborne craft in a single display.

Swarms burst onto the global stage at the Winter Olympics in February, when Intel Corp. used more than 1,200 drones to fly as one in the shape of athletes. Since PyeongChang, there has been debate on their use, including the controversial potential for military applications. Ehang’s focus for now is on making money from civilians, with a May 1 live performance launched from the ancient city wall of Xi’an watched by more than 100,000 people and part of a deal that netted the company a 10.5 million yuan ($1.6 million) payday.

“We have other business sectors but the first one we have monetized is the drone swarm performances,” said Ehang co-founder Derrick Xiong, adding that EHang is also developing passenger and delivery drones. “It’s a more environmentally friendly way of doing fireworks.”

The startup’s automated swarms, which communicate and coordinate with each other, have been featured in nearly a dozen cities in the country that invented fireworks, with clients from Honda Motor Co.’s Acura division to Chinese tech giants JD.com Inc and Baidu Inc.

The Xi’an performance took the world record from Intel for the biggest drone display by using more than 1,300 while Intel plans a show featuring more than 1,500 for its 50th Anniversary in July.

While the Intel performance at PyeongChang was pre-recorded, EHang has performed for live audiences. Some drones failed to stay in formation during parts of Ehang’s record show and Xiong said the issue may have been due to man-made interference, but declined to provide details.

Founded by Duke graduate Xiong and his partner Huazhi Hu in 2014, Guangzhou, China-based EHang raised $42 million in a Series B round the following year with investors including GP Capital, GGV Capital and ZhenFund.

EHang’s drones aren’t the only ones getting attention. When state broadcaster CCTV held its annual Spring Festival Gala, the world’s most-watched TV show, it featured Zhuhai-based Oceanalpha’s performance of 80 boat bots.

Verity Studios, a company founded by robotics expert Raffaello D’Andrea that focuses on live drone shows, has performed swarm displays in 20 countries, including at Cirque du Soleil and on tour with Metallica.

One of the challenges in China is restrictions on the nation’s airspace. Xiong has sought to address that by offering some control to authorities by designing command and control centers that can track traffic. Profits from shows are supporting the company as it works toward a goal of bringing to market the first passenger drone , a concept that is being tested at an abandoned amusement park in its hometown.

Phil Finnegan, director of corporate analysis at Teal Group, said regulators concerned with making sure each drone is operated by one operator could limit the use of swarms.

“There are military applications for swarms, but in terms of commercial, it’s nascent,” he said. “The concern is that regulatory authorities may allow this in limited circumstances and widespread use is still far off.”


Read full article

Drone use has grown rapidly in recent years with more of us purchasing consumer devices than ever before. It's expanding beyond consumer use too, with the number of organisations making and investing in drones set to soar even more this year. 

Amazon might be the company most well known for its public testing of drones with Amazon Air, however the list of businesses using drones for a variety of reasons is growing. 

From delivering pizza to aiding search and rescue missions, drones have huge potential. Although, the grey area around regulation could stop some businesses in their tracks - see here for further information on drone regulations.

Read on to find out how leading companies in tech and outside of it are investing in drone technology. 

1. Microsoft

Microsoft announced at its annual Build developer conference that it was teaming up with DJI to create drones for the enterprise. 

The partnership with DJI - a Chinese drone manufacturer - aims to bring Microsoft’s machine learning capabilities to commercial drones and will see the launch of a software development kit (SDK) for Windows enabling developers to build native apps to control DJI drones.

Previously, Microsoft has also created and released a simulator designed to help drone pilots navigate around and avoid any potential dangers. These tests use machine learning to recreate common flying conditions such as shadows, reflections and other accident-causing obstacles. 

Microsoft has released this technology on GitHub as a beta version.

Microsoft has also sold a variety of consumer-facing drones and drone parts online, so this flight simulator is the next step in supporting its drone users.

2. Alphabet

Google's parent company Alphabet launched an Amazon-style drone delivery project called 'Project Wing' in 2014 with tests being carried out in Australia. 

Alphabet has partnered with Australian-based Mexican restaurant Guzman Y Gomez to deliver food and pharmacists Chemist Warehouse to deliver its products.

The drones can fly 120 kilometres per hour and can take off and land vertically.

3. BT

BT has been experimenting with using drones to provide temporary internet coverage to battlefields, disaster zones and hard-to-reach areas. If networks are impaired by floods in the future, UAVs could first assess the damage and then provide internet access to the area through tethered drones and balloons.

Techworld learned about the technology during a tour of BT's main research facility in Adastral Park in Suffolk. BT also revealed a further potential application for drones, as supporting vehicles for kinetic mesh networks using mounted devices as nodes to improve connectivity and flexibility.

Winds, weight, and battery life are current barriers to effectiveness, but tethered connections and ongoing developments in areas such as lighter batteries and GPS tracking are rapidly reducing the limitations.

4. UPS

In January 2017, UPS unveiled its first residential delivery drone. The drone itself will be 'launched' from an electric van which is fitted with a recharging station for the battery-powered drone.

This should extend the battery life of the drone (which is about 30 minutes) and mean more deliveries are able to be completed. 

UPS began testing drones in 2016 to make commercial deliveries to remote locations, working in partnership with drone maker CyPhy Works.

In its initial test, UP staged a mock delivery of urgently-needed medical care from Beverly, Massachusetts to an island three miles off the Atlantic coast.

5. YO! Sushi

Back in 2013, UK-based Japanese fast food chain, YO! Sushi tested its waiter-drone delivery prototype. The result: cold burgers and large dry cleaning bills, according to the Telegraph.

The drone was wirelessly connected to a smartphone and a staff member controlled its flight across the restaurant's outside dining area. 

While this probably won't become common practice in restaurants across the globe any time soon, it highlights how keen businesses are to get involved with the tech.

Click link below to find out more companies! 


Read full article

China, home to the second largest number of World Heritage Sites, is getting some hi-tech help from drones to bolster conservation efforts at the crumbling Jiankou section of its Great Wall.

Already used in logistics, transport and agriculture, the deployment of the remote-controlled flying machines in heritage conservation marks a further use of the advanced technology in the country.

Intel and the China Foundation for Cultural Heritage Conservation joined forces last week to use the US semiconductor giant's drone and artificial intelligence (AI) technology to help scout a remote and severely weathered section of the Great Wall constructed during the Ming dynasty, which spanned the 14th to 17th centuries.

"Using drones, we are able to inspect multiple aspects of the structure, including areas that are quite inaccessible," Anil Nanduri, the vice-president and general manager of Intel's drone team, said in a statement.

Intel's Falcon 8+ drones will be used to inspect, map and take aerial photographs of the Jiankou section in the next few months, providing high-definition three-dimensional images that will help determine the site's current condition.

The US company's AI data capture system will create a visual representation of the Jiankou section to identify the parts of the structure in need of repair.

"The partnership with Intel and introduction of new technology provides a new model for the country's conservation of World Heritage Sites," Li Xiaojie, chairman of China Foundation for Cultural Heritage Conservation, an organisation supervised by the State Administration of Cultural Heritage, said in a statement.

Use of drones in China's heritage conservation efforts follow the inroads made in various industries, as the country has become a hotbed for innovation in unmanned aerial vehicles.

Shenzhen-based start-up DJI, founded in 2006, has become the world's largest maker of recreational drones, with an estimated 70 per cent global market share. Its drones are also used by businesses and militaries around the world.

The use of drones has also become increasingly popular among Chinese farmers. Official data showed that the area covered by drones for crop dusting reached 4.7 million acres in 2016, more than twice the area covered in the previous year.

The market for agricultural drones on the mainland could reach 100 billion yuan (US$15.8 billion) per year, according to recent government estimates.

E-commerce rivals JD.com and Alibaba Group Holding, which is the parent of the South China Morning Post, separately launched drone delivery services last year at several locations on the mainland. Both companies plan to widen adoption of drones this year, extending the logistics capabilities of both companies.

Anticipation for the next evolution of drones in China intensified in February after Ehang, a Guangzhou-based drone maker, successfully conducted passenger flights for its autonomous flying taxi. The manned flights of the Ehang 184 have given a boost to the efforts of technology companies and the central governments to optimise urban transport and mobility with new products and services.

For Intel, it is now looking forward extend its drone and AI technology to the preservation of more World Heritage Sites, according to Nanduri, the firm's drone team general manager.

With 52 Unesco World Heritage Sites – just one fewer than Italy – and a quarter of the planet's population, China plays an important role in the preservation of the world's cultural sites.

The Great Wall is a series of fortifications, built along an east-to-west line across the historical borders of China to keep out marauding invaders.

Its Jiankou section, which runs for more than 20 kilometres at 1,141 metres above sea level, is one of its steepest stretches. Its name is translated as "arrow nock" in English, for the shape of the section's collapsed ridge opening.

It is located about 70 km north of central Beijing, with most of its structure hanging on cliffs and steps in some areas worn away.

With some parts of the section on steep inclines and the site in dense forest, it has posed a big challenge for the conservation group to assign personnel to physically inspect and take pictures of the whole section.

Despite its dilapidated state and a difficult to reach location, the Jiankou section has become a popular site for photographers because of the beautiful landscape.

Li, the chairman of the conservation foundation, said the dire condition of the Jiankou section and the enormous scale of repair needed led the group to turn to public donations and seek help from various organisations.

"Our partnership with Intel has opened new avenues for preservation," Li said.

Intel used its drones and AI technology in December last year to help the conservators of the 15th century Halberstadt Cathedral in Germany make a damage assessment to plan and commission restoration projects.

Outside conservation, Intel has its sights set on more commercial uses of its drones and AI technology. In March this year, the chip maker and an Australia-based inspections firm used drones to map oil and gas facilities in that country.


Read full article

Selling a home is a responsibility that can’t be awarded to just anyone. With a competitive real estate market heating up in 2018, realtors and brokers will be looking for new ways to spend more time closing and less time marketing. Drones are perhaps the most direct way to add value to the way homes are seen, perceived, purchased and sold. This article explains the 10 most influential factors that will enable realtors to climb the ranks, and buyers to find their homes at a fraction of the time.

1. FAA Vetting and examination process ensures safety

Though drones are a relatively new consumer good, drones have been used in film and photo circles for over a decade. With new Federal legislature focused on establishing requisite education and knowledge of how to properly navigate in regulated airspace, photography professionals can easily add a sought-after license to operate commercially above the properties.

2. Short-term Sales in Real Estate

Hiring a licensed and insured aerial photographer will better convey every valuable facet of a property. Licensed Aerial photography entails any commercial photography occurring up to and including 400ft above ground level. Photography of such a nature heightens attention to detail. Aerial photography shows buyers everything from roofline detail to the surrounding neighborhoods, towns, and cities.

3. Long-Term Sales

Quality content has a compounding effect on website traffic.  A viewing experience which combines a unique perspective or vantage point with high-resolution imaging directly engages a desired market, occupying a viewers attention span.

This increase in average time spent on your webpage is directly correlated to search engine optimization. Essentially, if your web page ranks well in user quality engagement, it is more likely to appear above competing pages on a google, yahoo, or bing search.

To ensure optimum bang-for-your-buck, seek the service of an aerial team capable of guaranteeing industry-standard imaging (video in 4K, 16 Megapixel still images, all of which color-corrected, post-produced, and set enhanced) and confident working in real estate.

4. Tech Environment Allows for Quickness and Quality Real Estate Photography

As mentioned above, competition among drone designers has incentivized cost-effective capabilities. As capitalism has done among many markets, it has done to that of the photography industry. Competition has yet again bread excellence. This is evidenced by affordable drone technology which enables pilots to capture mechanically stabilized video on industry-leading lenses, traveling above 30 miles per hour, all while being operated from the palm of one’s hand.

5. Competitive Environment Incentivizes Expertise

The fact that any average joe with a couple grand can operate a machine capable of capturing everything from landscape photographs to award-winning cinematography is great for realtors. The influx of entrants into the drone photography market demands specialization. Photographers will be more or less forced into providing additional value or services as a way to stand out in a crowd. For experienced content creators, skills previously leveraged as a-la-cart, luxury, or up-charges will now be seen as expected. Harnessing the ability to fully edit, color correct, and format photographs for specific listing sources and social platforms will be a distinguishing factor between hobbyist drone pilot and that of an aerial media professional. For this same reason, those with knowledge of photo theory and cinematography distinguishing themselves from the hobbyist with comparable equipment shouldn’t come as a surprise.

6. Legal environment = All but Guaranteeing Profit for Realtors

Making the decision to invest in the way your personal brand is associated with the ability to list and sell properties should not be trusted to just anyone. With penalties for unlicensed commercial drone photography ranging from $11,000 to over six figures in a recent settlement, it’s important to hire a true professional.  Luckily, there has never been a more direct way to determine an aerial photographer’s knowledge of airspace and safety precautions. When hiring a photographer, ask:

(1) Are you licensed by the FAA pursuant to 14CFR part 107 (Chapter 14, Code of Federal Regulations)?

(2) Are you insured in the case of an accident caused by the drone or the pilot of the drone?

Anyone able to answer these questions positively has the requisite knowledge of airspace and safety protocols, thus keeping you safe from the possibilities fines, ultimately keeping money in your pocket.

7. Agents Get More Control Over How Their Listings are Seen

Drones offer the ability to capture high-resolution photos and cinematic video from any within 400 foot vertically and laterally of the property. Sellers are now able to pick and choose the most flattering angles of real estate property within these wide ranges.

8. Buyers Who Missed Out on Past Listings Will Hire For Future Properties.

Just because a person or party did not buy a property from you, they will surely be more likely to list with you, if when buying they were impressed with how you presented listings to them. Your reputation as a forward-thinking, value-adding agent is only enhanced by providing a wider range of perspectives on a regular basis.

9. Realtors Will Spend More Time with Interested Buyers

Agents and Brokers who provide greater depth of information, understanding, and transparency will deal with more informed and motivated buyers. Providing aerial perspective and video tours will help ensure buyers are interested in the idea of making a transaction after scheduling a showing. Increasing the likelihood of spending one’s valued time closing deals as opposed to selling a lukewarm buyer on the home’s value. Savvy agents will capitalize on this feature to spend energy on those buyers just waiting to check off the final box of seeing the home in person.

10. Allows Agents 24/7 Influence Over Their Market

The content captured by drone cameras are able to be licensed in perpetuity to the realtor or homeowner. This means the high-resolution images and cinematic video content can be used and recycled across all social media platforms, web pages, and Multiple Listing Sources for the rest of one’s career.

It is important to find a skilled, licensed photographer who is able to provide you with images that are edited and color corrected. Additionally, asking your photographer to backlink said photos and videos to your webpage is a sure-fire way to organically increase your web presence

Drone photography is an investment in the way buyers perceive your listings, and the way selling clients experience satisfaction and peace of mind. Due to this fact, as well as the 10 listed above, find a true photographer who is licensed, insured, and able to customize your content to boost your web presence in the new year.


Read full article

Iron oil has been mined for over 100 years in Australia, with 2230 tons of usable iron produced globally in 2016 and there is still a robust supply ready to be mined that you could potentially get your hands on with the use of the ubiquitous drone.

Unmanned aerial systems, more commonly known as drones are being used by research and mining organizations as a less invasive method to achieve high-resolution images of land for the exploration of mineral resources.  The collected data is then analyzed by scientists to determine the geological composition of the land mass which is then further developed through 3-D modelling to understand the structural control of the minerals and the areas capability.

There is no doubt that drones have transformed modern mining, improving safety for workers, reducing exploratory time, increasing the quantity of high-level data that is collected regarding the area, speeding-up the process of measuring stockpiles and all in real time aerial footage.

The monetary savings of using drones in place of planes for surveying is considerable with BHP reporting a AUD$5million savings in 2017 at their Queensland sites alone. Further surveying developments in their junior stage is the drones capability to deliver soil samples from site through methods such as reverse circulation drilling (RC drilling); resulting in less surveying labor on the field during collection and more time spent on interpreting the collected data.

The benefits of this type of drilling includes a greater depth reached in comparison to open drilling methods, a speedy collection process with routine speeds faster than 10 m/h, and operating costs reduced up to 40% when compared to diamond drilling.

One of the industry leaders in the field is Rio Tinto, with 20 per cent of the haul truck fleet within Western Australia being autonomous making it the largest owner and operator of autonomous haulage systems in the world. Chris Salisbury, chief executive of iron ore said, “We’re creating a workplace where machines do the repetitive tasks, and people make the important decisions.”

Previously it was expected that a team of 3 or more surveyors on foot would take a week to complete a job, a UAV drone if able to complete the same quantity of land in a matter of hours. The changing environment of the mining sector means that inevitable change in labor skills will be required, particularly with the influencing capability of operational data.

The use of drones is revolutionary and has changed how we do business in numerous industries, improving efficiency, reducing costs and expanding innovation. It is not surprising that the large investment the mining industry has committed to facilitating innovation and reducing cost has resulted in the industry been a business leader in the area of drone capability within the sphere corporate usage.


Read full article

New aerial drone technology could change the landscape of Australia's billion-dollar wheat industry by delivering cost-effective mechanisms for farmers to plan and deliver precise water and nutrients to their crops on a need-by-need basis.

Developed by the University of South Australia with the Plant Accelerator at the University of Adelaide and LongReach Plant Breeders, the drone senses a vegetation index—signifying the crop health, moisture and nutrient content, making it easier and more efficient for farmers to manage agricultural land and for breeders to generate new varieties.

Lead researcher, Dr. Zohaib Khan from UniSA's Phenomics and Bioinformatics Research Centre, says the new technology is a welcome development for the annual $5 billion+ Australian wheat sector.

"Drones enable farmers to move from traditional farming practices to precision farming, increasing their ability to accurately nurture crops across different sectors, at a reduced cost," Dr. Khan says.

"Until now, the drones required an expensive multispectral camera to scan agricultural land and indicate where there is a need for additional irrigation or application of fertiliser to selected crop segments.

"Multispectral imaging technology lets farmers see beyond the naked eye, allowing them to be proactive rather than reactive about their crops.

"Just as satellites map the Earth's resources, drones can produce colour-coded images that show the presence and state of vegetation on land—from crop performance, to disease detection."

The technology identifies healthy plants exhibiting a high vegetation index—shown as bright green regions—and mature, stressed or dead plants and soil manifesting a low vegetation index—displayed as yellow areas.

The newly-developed technology delivers this information using RGB (red, green, blue) cameras, a standard accessory carried by drones. The drone flies about 20 metres above land, capturing one image of a section of a crop field every two seconds. This data is then processed offline and modelled into useful information through deep learning—all without the additional cost of a multispectral camera.

Professor Stanley Miklavcic, Director of UniSA's Phenomics and Bioinformatics Research Centre, says the technology will deliver important insights for Australia's farmers.

"Wheat production is an important industry for Australia, yet to produce high quality Australian wheat in a hot and dry climate, farmers rely upon the development of resilient varieties," Prof Miklavcic says.

"When you're growing crops in the driest continent in the world, being able to identify stress-tolerant crop varieties is critical—and this is where our new technology can help.

"It's ironic that Australia's weather both facilitates and constrains Australia's wheat production and superior quality.

"But anything we can do to advance and improve existing knowledge and technology, as well as make it accessible to Australian growers, is absolutely worth the effort."


Read full article

A Czech drone services company, UpVision, has been using UAVs to map the largest copper ore mine in Asia. The mapping mission spanned more than 10km² near the city of Erdenet, Mongolia.

In support of Czech geologists investigating the site, the UpVision team deployed a MAVinci Sirius, produced by the German manufacturer acquired by Intel back in 2016. The fixed-wing drone is known for its durability and ability to withstand challenging terrain – Ideal for flying at altitude above the Mongolian wilderness.

Dealing with challenging terrain

The irony is that the mapping team’s greatest challenge was the very terrain they were attempting to accurately capture: uneven elevations made the job more complex than it would normally be. The UpVision team was able to build two tangible results from following the MAVinci flights. First was a detailed digital surface model (DSM) and the second was an orthophoto in different image resolutions.

Because different elevations in the terrain created issues with image overlapping and resolution, the entire mine was mapped in high density with a total of eight flights at different heights and different image resolutions.


Read full article

Australia undoubtedly has some of the best surf beaches in the world, and for some it’s the mecca of surfing. Combine that with some freaking awesome aerial footage taken by drone and equally cool tunes? What we’ve got right here for you are eight must-watch drone videos of the best breaks Australia has to offer.

1. Salmon’s Point, Esperance

Many would put Western Australia’s Margaret River at the top of the list for surfing heaven but we couldn’t go past this crazy bodyboarding footage at Esperance’s Salmon’s Point down on the south coast.

2. The Pass, Byron Bay

Definitely one of Australia’s most visited towns, Byron Bay is on the most easterly tip of northern NSW. Tucked in just north of the Byron bay Lighthouse, it features a long, peeling wave that is popular for beginner’s and experienced surfers alike.

3. Bell’s Beach, Victoria

Immortalized in the 1991 film Point Break starring Keanu Reeves and Patrick Swayze, Bell’s Beach is home to the Rip Curl Pro comp which attracts international surfing talent from around the world. Check it.

4. Surfer’s Paradise, Gold Coast Queensland

It ain’t called Surfer’s Paradise for nothing. This stretch of near perfect swells is found on Australia’s Gold Coast, and has the added feature of a lively nightlife. Famous breaks in the area include Superbank, Currumbin Alley and Snapper Rocks.

5. Noosa, Sunshine Coast Queensland

Some would say this holiday town gets the nod for best Queensland surfing town. With a laid back vibe and five points to choose from, any surfer travelling Australia needs to have Noosa on their surfing bucket list.

6. Tamarama, Sydney

Sydney has a lot to offer when it comes to surfing spots and most would probably put Bondi at the top of the list. But just around the corner on Sydney’s eastern coastline is this little slice of surfing and bodyboarding heaven: Tamarama.

7. Gull Rock, South Australia

Situated only about an hour out of South Australia’s capital of Adelaide, this reef break might not be on every surfer’s list – but it’s definitely worth a look. With the added interest of some rocking geology (see what we did there), it turns out some nice swells and is worth checking out.

8. Darwin, Northern Territory

Yeah….just kidding! There’s not much surf to speak of in Darwin unless you fancy waiting for monsoon season or risk getting eaten by a crocodile. Straya.


Read full article

A Chinese drone manufacturer claims to have broken the world record for the most unmanned aerial vehicles (UAVs) simultaneously airborne.

EHang sent 1,374 drones soaring above the city of Xi'an to perform a 13-minute light show.

The lit-up aircraft spelled out Chinese characters, the date and shapes such as camels and a flower.

However, Hong Kong-based newspaper, the South China Morning Post, reported the event was "an epic fail" as some of the drones failed to illuminate.

Video of the event shows small gaps in some of the displays.

The Guinness World Record for the most UAVs simultaneously airborne is held by technology company Intel.

The company broke the previous record with their performance at the opening ceremony of the Pyeongchang 2018 Olympic Winter Games, which used 1,128 drones to form the Olympic rings.


Read full article

Aerotain is in the business of drone-related experiential advertising. The company seems to be forging ahead with new ways to advertise, thanks to the affordable and practical nature of modern unmanned aerial vehicles, and we seem to be entering an advanced phase of aerial marketing. For example, tethering UAVs to an inflatable, all-seeing eye that cruises past a crowd at a basketball game, serving as a hovering “kiss-cam,” and displaying sponsor logos. 

Last year, the Drobotron was fairly impressive news. For the first time ever billboards had become both mobile and aerial. With regular news of drone tech advancements and the inevitable ubiquitousness of UAVs, the Drobotron seemed to be pointing toward a future where billboards would cruise through city streets without anyone thinking twice about it (think Blade Runner). This wasn’t just a new way to advertise, but a new way to be sold something through an experience you likely wouldn't forget. The next step in this evolution, of course, has been Intel’s focus on drone light-shows, which have already been used for clients as big as Warner Bros., the Super Bowl, and Lady Gaga. 

Last month, Intel broke yet another Guinness World Record by using drones to promote a company. While that company was Intel itself, this evolution of drone-infused marketing is becoming more and more interesting as time goes on. From a hovering billboard to light shows at one of the biggest sporting events in the world, drones are quickly becoming an important part of every marketing department keen on creating engaging, memorable experiences for potential customers. 

In October, we reported on yet another entertainment-related drone group. While Measure is busy improving agricultural and energy-related industries through its use of drones, its M2 division is focused on promotions through the very same tool. M2 has a roster of clients that includes Rhianna, Cartier, Coach, and Stevie Nicks. There's clear growth and potential for a trend here as drones become a vital aspect of marketing and advertising.

Below are AEROTAIN videos showcasing its drone-motored objects being paraded at events giving audiences something to remember, and sponsors the hope that they do. 

Here's AEROTAINMENT at TEDx Zurich.

Here's AEROTAINMENT at TEDx Zurich.

While this may seem wholly unnecessary to some, it's definitely striking and not quick to leave your mind. AEROTAIN is simply another link in the chain of UAVs being casually implemented in our daily surroundings. In a few years from now, it's pretty likely that we'll have UAVs advertising products or artists at music festivals, for example. CNN recently received permission to fly over crowds. How long until Coca-Cola does too? Surely, a titan as large as The Coca-Cola Company isn't far behind. Who knows? You might see the newest Marvel movie-trailer on a screen tethered to a drone on your way to the bus stop in the near future. Stay tuned, as we continue to keep our eyes on the future of drones in advertising.


Read full article