Florida-based VolAero CEO Charles Zwebner is in the drone business. It's a technology that has been on the rise for two to three years, Zwebner says. It's also a technology that companies like Amazon and Google have been investing in and touting. And now it's a technology being used more and more in real estate.
VolAero is a drone video, imagery and data processing company.
Zwebner told Albuquerque Business First he sees real estate professionals – over other industries – are taking advantage of the tech. He said the biggest challenge of increasing the drone popularity across industries is not the technology but humans' willingness to adapt and learn about the machinery.
He works with architects, developers, brokers and contractors to produce video for each stage of a property's creation. He noted work will range from mapping and surveying to marketing and construction management.
"It doesn't matter if it's an agent selling a small house or a hotel needing marketing," he said on those who are using drones.
Zwebner said that whereas photos and video once sufficed, there is higher demand for 360 degree, aerial video. And in a world where there is a high volume of information and listings, drone footage is being used to set the property apart.
"We are seeing this a lot [of drone usage], everyone is competing out there and standard imagery just ain't cutting it today," he said.
While he has noticed popularity in bigger markets like California and Florida, New Mexico has conditions needed for drones to take flight including clear weather and sunny days. Zwebner says the technology is also on the rise in smaller markets as well.
Albuquerque has its fair share of local companies using the tech for the real estate scene. Titan Development previously told ABF it used drones to fly over construction sites, make marketing videos of its properties and give project updates to its investors on a monthly basis. And other local companies have launched to build on the hype.