Drone News

Skyward, a Verizon company and maker of drone operation management software and consulting services, announced results of a custom-built quantitative survey by Blue Research. The data revealed that one in 10 companies with revenue of $50 million and more use drones, and adoption is highest in construction and engineering (35%).

Blue Research sampled 1,736 individuals working for a random mix of U.S. companies with $50 million or more in revenue. Based on responses, the survey revealed that one in 10 companies with revenue of $50 million and over use drones, with the highest adoption in construction and engineering (35%). Moreover, 92% of companies that use drones realized a positive ROI on their drone investment in one year or less. The results also showed that drones are integral to business operations: half reported their company’s bottom line would suffer if their company did not use drones. Also revealed, 19% of the surveyed professionals indicated that their company currently uses or expects to use drones in the future.

“In the last two years since the FAA passed Part 107, we’ve seen drone use accelerate across small businesses and multinational firms, and watched our customers build drone programs into sophisticated operations that increase efficiency, worker safety, and access to data,” said Mariah Scott, President, Skyward. “As we develop our platform and services, I wanted more data about how medium and large businesses view drone technology and how they plan to put it to work in the future. The Blue Research data shows us who is adopting, at what pace, as well as the ROI drones are providing today. It also both validated, and challenged, our thinking about adoption hurdles and barriers to growth.”

Research Key Points:

  • 1,736 individuals working for U.S. companies with $50M or more in revenue were surveyed
  • Drone use among survey responders is at 10%; expected to increase to 20% in the future
  • Drone adoption is the highest in the construction and engineering industry (35%); government is next highest industry (24%)
  • About half of respondents reported their company’s bottom line would suffer if their company did not use drones
  • A wide majority realized a positive ROI on their drone investment in one year or less (92%)
  • Over four in five companies expect their drone flights to increase year over year
  • Three in four expect to increase spending on their drone program over the next 12 months
  • Drone operations management software appears to address important drone program challenges
  • "Staying up to date with laws and regulations” and “ensuring internal policies are followed” are common challenges

“In speaking one-on-one with executives we’ve heard that many large corporations are rapidly expanding their drone programs. This agrees with existing research in which the potential size of the market within specific industries has been assessed. However, this is the first study in which both adoption and the return on investment has been assessed with companies of this size, across industries. It is fascinating to see how quickly these organizations are obtaining a positive ROI. Although still a fairly nascent market, these data suggest the market is well poised to grow -- and with good reason for doing so,” said Paul Abel, Ph.D., managing partner, Blue Research.


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A DRONE may soon be as common, and as useful,  as a cattle dog on Australian properties. 

Ruralco, procurement manager, Leonie Furze said Ruralco, along with partner Precision Hawke, is carrying out a research project with Meat and Livestock Australia (MLA) to investigate the future of drones. 

“We are looking at how drones can assist beef cattle producers,” she said. 

Ms Furze said the project involved surveying producers to crowdsource information on how drones could or should be used. 

“We are finding activities like checking water points, fence lines and stock are the obvious uses,” she said. 

Ms Furze said labour saving and workplace safety were potential benefits perceived by farmers of the technology. 

“If you don’t have to climb up a tank to check the water level, it is safer,” she said. 

Ms Furze said the project would provide information to help industry make choices on where to invest. 

“There is a lot of technology already for crops,” she said. 

“If there is flooding, there is a lot of plant health data that can be assessed.

“There are indexes such as NDVI which can be used.

 “We are almost at the stage where we can go straight to the variable rate. 

Ms Furze said Ruralco were pleased to use their relationship with farmers to add value to the industry. 

“We are doing this project with MLA to really try and direct technology to assist beef and sheep producers. 

“Australia is such a large, diverse country. 

“Using technology is the direction agriculture needs to go in.”


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Mining is a growing vertical for the drone industry.  Drones have a lot to offer mining: monitoring of remote operations, measuring stockpiles, and other geospatial applications have been adopted at scale in open mines.

But there’s an entirely different area of the mine that may get even more benefit from drone technology: inside.  Inspections around dangerous equipment, inside of tanks and other inaccessible spaces provide dramatic ROI for mining companies.  It can be done – but it requires a special type of drone.

Swiss-based company Flyability makes the Elios – a collision-tolerant drone for just that purpose. It’s a unique solution to the problem of flying in tight spaces: the drone in it’s cage can roll off of the sides of an obstacle while maintaining good video and data.  It makes an impossible task – inspecting the inside of a tank, a steel girder, or just a tight space with a drone – possible.

Elios is one of the only solutions that can perform these tasks, which may be part of the reason that the use drones in closed spaces is not as well known as using drones in open areas.  But that’s changing fast.

A recent case study performed with mining inspection experts WS Data 3D in Chile demonstrates just what mining companies have to gain with drone technology.  Mining companies save huge amounts immediately by using drones for inspections.  The equipment in mines – in this example, copper mines – is dangerous.  Ball mills, SAG mills, crushers, stockpile fillers and flotation cells – these environments are so hazardous for workers that operations need to be shut down in order for inspections to be performed, at a high cost to the mine.  Eric Romersa, CEO of WS Data 3D, says that a one hour inspection could cost a mine $100,000 to $150,000 in lost production costs – a cost eliminated by using a drone .

It’s not only a question of cost.  Drones can provide better quality inspections, and significant safety benefits for workers.   “Drones can collect a large amount of data fast, without putting people into these areas,” says Romersa.    Before drones, after the security protocol is performed, inspectors would dress in protective clothing and perform the inspection.  Subject to falling debris, personnel would have to complete the inspection as quickly as possible, using a camera on a tripod to take images of the area. In the case of the floating cells, workers used to have to erect scaffolding inside, and then it required 3 to 4 specially certified personnel to perform the inspection.  The environment is so hazardous that even the process of suiting up appropriately takes significant time.  “Security procedures are long and tedious,” says Romersa.

With this kind of dramatic benefit, this area of mining is a new and rapidly growing vertical.  While mining managers may need convincing to take on new technology, says Romersa, “When we show them what can be done with professional drones they understand,” says Romersa.


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Oceans Unmanned collaborated with drone companies DJI and DARTdrones to launch the freeFLY Drone Program, in partnership with the National Oceanic and Atmospheric Administration (NOAA) and its Hawaiian Islands Humpback Whale National Marine Sanctuary. According to Oceans Unmanned’s press release, their mission here is clear: to use this affordable and sophisticated aerial support to save the lives of whales who have become dangerously entangled.

“Cutting free a 45-foot, 40-ton free swimming animal is not an easy task; it can be dangerous,” said Ed Lyman, NOAA large whale entanglement response coordinator. “Drones may likely play an important role as they are a valuable tool toward reducing the risks involved in this type of effort.”

While Oceans Unmanned Chief Pilot Brian Taggart explained that “the freeFLY program will ensure all operators are well trained and equipped, operate at the highest level of safety and professionalism, and meet the requirements under the NOAA permit,” it seems as though this endeavor has already paid off, less than three months after the news of this initiative was first announced.

According to NBC News, Oceans Unmanned has shifted its focus from the basic modern aerial approach to the more minute, finer details of this new methodology. “The response program [at NOAA] has been dialed in, and they have methods that they’ve been using for years,” said Matt Pickett, Oceans Unmanned president. “Now, we’re trying to figure out the best way to utilize this technology.”

You might be wondering how exactly, besides providing a bird’s-eye view, drones could be helpful in disentangling these large, heavy animals. The answer is rooted in data, and having as much information as possible, before dangerously approaching the animal, and thereby reducing risk. Last year, for example, a NOAA rescuer was killed after being struck by a whale. The freeFLY program aims to provide live streams of the animals in need before rescuers approach them. Thereby, they can strategize accordingly: from which side to approach, what tools to bring along, and where are the affected areas that are priorities in cutting the whale free.

While drones are certainly helping scientists alleviate serious issues occurring in our oceans, UAVs won’t fix the world’s problems on their own. “The response effort and drones are a band-aid to the larger entanglement issue,” said drone pilot and marine biologist Alicia Amerson. “The solution is to not have any whales become entangled in gear in the first place.” Of course, while that’s an issue for the human race entirely to focus on, right now, drones are helping Oceans Unmanned do their job more effectively. That means fewer whales dying needlessly, with drones being the reason why.

Pickett said NOAA is “gearing up” to fully launch this initiative in the fall, when humpback whales commence their migration from Alaska to Hawaii. Should this period be successful for NOAA and its freeFLY program, it’ll be expanded to Alaska and America’s West Coast by 2019. 


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Around the time Leonardo Da Vinci was painting the Mona Lisa, he was also writing his Codex on the Flight of Birds, a roughly 35,000-word exploration of the ways in which man might take to the air. His illustrations included diagrams positing pre-Newtonian theories of physics, a rudimentary plan for a flying machine and many, many sketches of birds in flight. The Mona Lisa, with her secretive smile, is a universe of intimacy captured on a relatively small panel of wood. But the landscape behind his captivating subject shows the world as you would see it from atop a tall hill—or from the vantage point you would get if you had hitched a ride on the back of a giant bird. Even as da Vinci was perfecting one way of seeing a face, he was dreaming of other ways of looking. No wonder he wanted to fly, perhaps less for the physical rush than for the thrill of seeing the world from above.

That’s the pleasure drones give us: they send eyes where our bodies can’t easily go unencumbered. A GoPro camera attached to a bird of prey shows us where the bird wants to go, which clues us in to what it’s thinking. Drones, as of now operable only by humans, tell us what humans find visually interesting. Drones are practical, but like any tool wielded by humans—pencil or paintbrush or maestro’s baton—there’s poetry in them too. Because of this, more and more, drones are finding their way into the art world.

“If you think about traditional art and Renaissance perspective, the ideal viewer was on the ground with a stable horizon line,” says Matthew Biro, a professor of modern and contemporary art at the University of Michigan. “And the drone takes us off that. It takes us out of our body in a certain way, kind of giving us an overlaid perspective.”

Some artists, like photographer Trevor Paglen—also a geographer and writer—have depicted drones directly as a means of questioning their role in government surveillance and warfare. In some of Paglen’s works, drones are seen as nothing more than a dark speck against a backdrop of becalming gray or sun-gold clouds, a way of denoting their possibly sinister near invisibility in our world. But as humans in general are seeing less malevolent possibilities in robotic aircraft, people who make art are finding inventive ways to use it.

Graffiti and fine artist Katsu was the first person credited with using a drone in the tagging of a billboard, as a way of disrupting the order of our everyday landscape. In New York City in 2015, he used a small, customized drone, outfitted with a paint sprayer, to mark a billboard image of the model Kendall Jenner with shaky yet adamant red stripes. The YouTube footage of the event—it took place under the cover of night—shows the drone flitting around Jenner’s larger-than-life visage like a pesky mosquito, taunting the image’s manicured perfection. The footage of the drone in action, more so than the marks that would be visible to passersby the next day, is the key to understanding how drones can shift human perspective. A drone has no mind of its own, but its movements—as guided by its operator—make us think about how we process images, where our eyes linger and what they skim over. It’s little wonder that Katsu’s drone never strays far from Jenner’s gaze. Instead, it meets her eye-to-eye in a mechanical confrontation that’s somewhat ghostly, like an out-of-body experience.

Katsu has since moved on to creating paintings with drones. He guides them before the canvas, and while he has a degree of control over their movement, he can’t maintain strict aim. The paint they fling hits the surface in unpredictable ways, resulting in splattery webs and clouds of varying density. There’s a hushed naiveté to the paintings. They’re spontaneous rather than accomplished—but accomplishment isn’t the aim. They’re more about discovery. “It’s kind of a dance between the flight computer and wind turbulence, and then my decisions,” Katsu explains. “So it creates an unexpected result.”

The otherworldly photographs of Reuben Wu represent another kind of exploration. Inspired by 19th century romantic painting, science fiction and notions of interplanetary exploration, Wu has made a series of landscape photographs lit by custom-modified drones. The results, featuring vivid, Maxfield Parrish–like tones of orange, mauve and teal, are hypnotic and transportive, surreal and naturalistic at once. These are places you could visit in real life, though they wouldn’t look anything like these photographs. Wu’s drone lighting renders the natural world in the visual language of dreams.

The casual observer’s understanding of what drones can do is mostly informed by the way they’re used to make movies, television shows and commercials. Since 2014, when the use of drones in filmmaking became legal (it is still highly regulated by the FAA), aerial footage captured by drones has become so common that we barely notice it. In the early days of drone use, filmmakers quickly realized how useful these nimble devices were for close-up action shots. Drones proved especially handy for filming chase scenes, like the opening motorcycle sequence of the 2012 James Bond film Skyfall. In Martin Scorsese’s 2013 The Wolf of Wall Street, drones were used to shoot a raucous party scene from above, allowing audiences to peer voyeuristically into characters’ lives. Cinematographers are finding increasingly creative ways to use drone technology: in the 2015 Jurassic World, a drone-mounted camera swoops low over a crowd of people who are being attacked by pterosaurs to mimic the movement of the flying reptiles. But if drones are becoming ubiquitous, they’re also still somewhat controversial, and some filmmakers are turning their cameras on the machines themselves. On an episode of the sci-fi show Black Mirror, for example, characters lose their privacy when a blackmailer films them with a drone. The audience sees the scene through both regular cameras and through the drone’s lens, underscoring the ways in which these devices make us vulnerable.

Although drones can be extremely cost effective for certain applications—in place of, or in combination with, dollies and jibs, for example—when it comes to aerial views, they haven’t fully vanquished the use of helicopters and cranes. Their limited battery life still makes some uses impractical, and they can be flown legally only at relatively low altitudes. But when they can be used, the savings are significant. Tony Carmean, a founding partner of drone cinematography company Aerial MOB, estimates that a helicopter can cost a filmmaker from $20,000 to $40,000 for a 10-hour day shoot. Aerial MOB can supply a drone for $4,500 to $13,000 a day, including crew, equipment and insurance.

The more drones are used, the more likely we are to take elaborate drone shots for granted. Yet these machines are still finding ways to wow us. Looking for a moment of zen at work? Join the more than 2 million people who have watched a particularly soothing YouTube video, the work of aerial photographer Tim Whittaker. In it a flock of New Zealand sheep, flanked by tiny moving dots that are actually running dogs, undulate in and out of formation—they’re disorderly, fat white molecules that eventually succumb to sanity and order as they squeeze through a fence opening and into the next field. Viewed from above, they’re a lyrical representation of chaos and resolution, a piece of woolly free jazz that ultimately lands on the most calming note.

The aerial perspective—of sheep or anything—is liberating precisely because it’s destabilizing, Biro says. “Drone vision allows us to see that there are multiple ways of seeing ourselves and seeing the rest of the world. We step out of ourselves to some extent. That’s its positive potential.”


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Since China banned fireworks across more than 400 cities to reduce pollution, a new entertainment has emerged to fill the skies: drone swarms.

Shows featuring more than a thousand drones forming 3-D animated figures and other images are being booked for celebrations across the country. Among those cashing in on the technology is EHang Inc., which has been contracted for several performances and in the process set a record for the number of airborne craft in a single display.

Swarms burst onto the global stage at the Winter Olympics in February, when Intel Corp. used more than 1,200 drones to fly as one in the shape of athletes. Since PyeongChang, there has been debate on their use, including the controversial potential for military applications. Ehang’s focus for now is on making money from civilians, with a May 1 live performance launched from the ancient city wall of Xi’an watched by more than 100,000 people and part of a deal that netted the company a 10.5 million yuan ($1.6 million) payday.

“We have other business sectors but the first one we have monetized is the drone swarm performances,” said Ehang co-founder Derrick Xiong, adding that EHang is also developing passenger and delivery drones. “It’s a more environmentally friendly way of doing fireworks.”

The startup’s automated swarms, which communicate and coordinate with each other, have been featured in nearly a dozen cities in the country that invented fireworks, with clients from Honda Motor Co.’s Acura division to Chinese tech giants JD.com Inc and Baidu Inc.

The Xi’an performance took the world record from Intel for the biggest drone display by using more than 1,300 while Intel plans a show featuring more than 1,500 for its 50th Anniversary in July.

While the Intel performance at PyeongChang was pre-recorded, EHang has performed for live audiences. Some drones failed to stay in formation during parts of Ehang’s record show and Xiong said the issue may have been due to man-made interference, but declined to provide details.

Founded by Duke graduate Xiong and his partner Huazhi Hu in 2014, Guangzhou, China-based EHang raised $42 million in a Series B round the following year with investors including GP Capital, GGV Capital and ZhenFund.

EHang’s drones aren’t the only ones getting attention. When state broadcaster CCTV held its annual Spring Festival Gala, the world’s most-watched TV show, it featured Zhuhai-based Oceanalpha’s performance of 80 boat bots.

Verity Studios, a company founded by robotics expert Raffaello D’Andrea that focuses on live drone shows, has performed swarm displays in 20 countries, including at Cirque du Soleil and on tour with Metallica.

One of the challenges in China is restrictions on the nation’s airspace. Xiong has sought to address that by offering some control to authorities by designing command and control centers that can track traffic. Profits from shows are supporting the company as it works toward a goal of bringing to market the first passenger drone , a concept that is being tested at an abandoned amusement park in its hometown.

Phil Finnegan, director of corporate analysis at Teal Group, said regulators concerned with making sure each drone is operated by one operator could limit the use of swarms.

“There are military applications for swarms, but in terms of commercial, it’s nascent,” he said. “The concern is that regulatory authorities may allow this in limited circumstances and widespread use is still far off.”


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Drone use has grown rapidly in recent years with more of us purchasing consumer devices than ever before. It's expanding beyond consumer use too, with the number of organisations making and investing in drones set to soar even more this year. 

Amazon might be the company most well known for its public testing of drones with Amazon Air, however the list of businesses using drones for a variety of reasons is growing. 

From delivering pizza to aiding search and rescue missions, drones have huge potential. Although, the grey area around regulation could stop some businesses in their tracks - see here for further information on drone regulations.

Read on to find out how leading companies in tech and outside of it are investing in drone technology. 

1. Microsoft

Microsoft announced at its annual Build developer conference that it was teaming up with DJI to create drones for the enterprise. 

The partnership with DJI - a Chinese drone manufacturer - aims to bring Microsoft’s machine learning capabilities to commercial drones and will see the launch of a software development kit (SDK) for Windows enabling developers to build native apps to control DJI drones.

Previously, Microsoft has also created and released a simulator designed to help drone pilots navigate around and avoid any potential dangers. These tests use machine learning to recreate common flying conditions such as shadows, reflections and other accident-causing obstacles. 

Microsoft has released this technology on GitHub as a beta version.

Microsoft has also sold a variety of consumer-facing drones and drone parts online, so this flight simulator is the next step in supporting its drone users.

2. Alphabet

Google's parent company Alphabet launched an Amazon-style drone delivery project called 'Project Wing' in 2014 with tests being carried out in Australia. 

Alphabet has partnered with Australian-based Mexican restaurant Guzman Y Gomez to deliver food and pharmacists Chemist Warehouse to deliver its products.

The drones can fly 120 kilometres per hour and can take off and land vertically.

3. BT

BT has been experimenting with using drones to provide temporary internet coverage to battlefields, disaster zones and hard-to-reach areas. If networks are impaired by floods in the future, UAVs could first assess the damage and then provide internet access to the area through tethered drones and balloons.

Techworld learned about the technology during a tour of BT's main research facility in Adastral Park in Suffolk. BT also revealed a further potential application for drones, as supporting vehicles for kinetic mesh networks using mounted devices as nodes to improve connectivity and flexibility.

Winds, weight, and battery life are current barriers to effectiveness, but tethered connections and ongoing developments in areas such as lighter batteries and GPS tracking are rapidly reducing the limitations.

4. UPS

In January 2017, UPS unveiled its first residential delivery drone. The drone itself will be 'launched' from an electric van which is fitted with a recharging station for the battery-powered drone.

This should extend the battery life of the drone (which is about 30 minutes) and mean more deliveries are able to be completed. 

UPS began testing drones in 2016 to make commercial deliveries to remote locations, working in partnership with drone maker CyPhy Works.

In its initial test, UP staged a mock delivery of urgently-needed medical care from Beverly, Massachusetts to an island three miles off the Atlantic coast.

5. YO! Sushi

Back in 2013, UK-based Japanese fast food chain, YO! Sushi tested its waiter-drone delivery prototype. The result: cold burgers and large dry cleaning bills, according to the Telegraph.

The drone was wirelessly connected to a smartphone and a staff member controlled its flight across the restaurant's outside dining area. 

While this probably won't become common practice in restaurants across the globe any time soon, it highlights how keen businesses are to get involved with the tech.

Click link below to find out more companies! 


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China, home to the second largest number of World Heritage Sites, is getting some hi-tech help from drones to bolster conservation efforts at the crumbling Jiankou section of its Great Wall.

Already used in logistics, transport and agriculture, the deployment of the remote-controlled flying machines in heritage conservation marks a further use of the advanced technology in the country.

Intel and the China Foundation for Cultural Heritage Conservation joined forces last week to use the US semiconductor giant's drone and artificial intelligence (AI) technology to help scout a remote and severely weathered section of the Great Wall constructed during the Ming dynasty, which spanned the 14th to 17th centuries.

"Using drones, we are able to inspect multiple aspects of the structure, including areas that are quite inaccessible," Anil Nanduri, the vice-president and general manager of Intel's drone team, said in a statement.

Intel's Falcon 8+ drones will be used to inspect, map and take aerial photographs of the Jiankou section in the next few months, providing high-definition three-dimensional images that will help determine the site's current condition.

The US company's AI data capture system will create a visual representation of the Jiankou section to identify the parts of the structure in need of repair.

"The partnership with Intel and introduction of new technology provides a new model for the country's conservation of World Heritage Sites," Li Xiaojie, chairman of China Foundation for Cultural Heritage Conservation, an organisation supervised by the State Administration of Cultural Heritage, said in a statement.

Use of drones in China's heritage conservation efforts follow the inroads made in various industries, as the country has become a hotbed for innovation in unmanned aerial vehicles.

Shenzhen-based start-up DJI, founded in 2006, has become the world's largest maker of recreational drones, with an estimated 70 per cent global market share. Its drones are also used by businesses and militaries around the world.

The use of drones has also become increasingly popular among Chinese farmers. Official data showed that the area covered by drones for crop dusting reached 4.7 million acres in 2016, more than twice the area covered in the previous year.

The market for agricultural drones on the mainland could reach 100 billion yuan (US$15.8 billion) per year, according to recent government estimates.

E-commerce rivals JD.com and Alibaba Group Holding, which is the parent of the South China Morning Post, separately launched drone delivery services last year at several locations on the mainland. Both companies plan to widen adoption of drones this year, extending the logistics capabilities of both companies.

Anticipation for the next evolution of drones in China intensified in February after Ehang, a Guangzhou-based drone maker, successfully conducted passenger flights for its autonomous flying taxi. The manned flights of the Ehang 184 have given a boost to the efforts of technology companies and the central governments to optimise urban transport and mobility with new products and services.

For Intel, it is now looking forward extend its drone and AI technology to the preservation of more World Heritage Sites, according to Nanduri, the firm's drone team general manager.

With 52 Unesco World Heritage Sites – just one fewer than Italy – and a quarter of the planet's population, China plays an important role in the preservation of the world's cultural sites.

The Great Wall is a series of fortifications, built along an east-to-west line across the historical borders of China to keep out marauding invaders.

Its Jiankou section, which runs for more than 20 kilometres at 1,141 metres above sea level, is one of its steepest stretches. Its name is translated as "arrow nock" in English, for the shape of the section's collapsed ridge opening.

It is located about 70 km north of central Beijing, with most of its structure hanging on cliffs and steps in some areas worn away.

With some parts of the section on steep inclines and the site in dense forest, it has posed a big challenge for the conservation group to assign personnel to physically inspect and take pictures of the whole section.

Despite its dilapidated state and a difficult to reach location, the Jiankou section has become a popular site for photographers because of the beautiful landscape.

Li, the chairman of the conservation foundation, said the dire condition of the Jiankou section and the enormous scale of repair needed led the group to turn to public donations and seek help from various organisations.

"Our partnership with Intel has opened new avenues for preservation," Li said.

Intel used its drones and AI technology in December last year to help the conservators of the 15th century Halberstadt Cathedral in Germany make a damage assessment to plan and commission restoration projects.

Outside conservation, Intel has its sights set on more commercial uses of its drones and AI technology. In March this year, the chip maker and an Australia-based inspections firm used drones to map oil and gas facilities in that country.


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Selling a home is a responsibility that can’t be awarded to just anyone. With a competitive real estate market heating up in 2018, realtors and brokers will be looking for new ways to spend more time closing and less time marketing. Drones are perhaps the most direct way to add value to the way homes are seen, perceived, purchased and sold. This article explains the 10 most influential factors that will enable realtors to climb the ranks, and buyers to find their homes at a fraction of the time.

1. FAA Vetting and examination process ensures safety

Though drones are a relatively new consumer good, drones have been used in film and photo circles for over a decade. With new Federal legislature focused on establishing requisite education and knowledge of how to properly navigate in regulated airspace, photography professionals can easily add a sought-after license to operate commercially above the properties.

2. Short-term Sales in Real Estate

Hiring a licensed and insured aerial photographer will better convey every valuable facet of a property. Licensed Aerial photography entails any commercial photography occurring up to and including 400ft above ground level. Photography of such a nature heightens attention to detail. Aerial photography shows buyers everything from roofline detail to the surrounding neighborhoods, towns, and cities.

3. Long-Term Sales

Quality content has a compounding effect on website traffic.  A viewing experience which combines a unique perspective or vantage point with high-resolution imaging directly engages a desired market, occupying a viewers attention span.

This increase in average time spent on your webpage is directly correlated to search engine optimization. Essentially, if your web page ranks well in user quality engagement, it is more likely to appear above competing pages on a google, yahoo, or bing search.

To ensure optimum bang-for-your-buck, seek the service of an aerial team capable of guaranteeing industry-standard imaging (video in 4K, 16 Megapixel still images, all of which color-corrected, post-produced, and set enhanced) and confident working in real estate.

4. Tech Environment Allows for Quickness and Quality Real Estate Photography

As mentioned above, competition among drone designers has incentivized cost-effective capabilities. As capitalism has done among many markets, it has done to that of the photography industry. Competition has yet again bread excellence. This is evidenced by affordable drone technology which enables pilots to capture mechanically stabilized video on industry-leading lenses, traveling above 30 miles per hour, all while being operated from the palm of one’s hand.

5. Competitive Environment Incentivizes Expertise

The fact that any average joe with a couple grand can operate a machine capable of capturing everything from landscape photographs to award-winning cinematography is great for realtors. The influx of entrants into the drone photography market demands specialization. Photographers will be more or less forced into providing additional value or services as a way to stand out in a crowd. For experienced content creators, skills previously leveraged as a-la-cart, luxury, or up-charges will now be seen as expected. Harnessing the ability to fully edit, color correct, and format photographs for specific listing sources and social platforms will be a distinguishing factor between hobbyist drone pilot and that of an aerial media professional. For this same reason, those with knowledge of photo theory and cinematography distinguishing themselves from the hobbyist with comparable equipment shouldn’t come as a surprise.

6. Legal environment = All but Guaranteeing Profit for Realtors

Making the decision to invest in the way your personal brand is associated with the ability to list and sell properties should not be trusted to just anyone. With penalties for unlicensed commercial drone photography ranging from $11,000 to over six figures in a recent settlement, it’s important to hire a true professional.  Luckily, there has never been a more direct way to determine an aerial photographer’s knowledge of airspace and safety precautions. When hiring a photographer, ask:

(1) Are you licensed by the FAA pursuant to 14CFR part 107 (Chapter 14, Code of Federal Regulations)?

(2) Are you insured in the case of an accident caused by the drone or the pilot of the drone?

Anyone able to answer these questions positively has the requisite knowledge of airspace and safety protocols, thus keeping you safe from the possibilities fines, ultimately keeping money in your pocket.

7. Agents Get More Control Over How Their Listings are Seen

Drones offer the ability to capture high-resolution photos and cinematic video from any within 400 foot vertically and laterally of the property. Sellers are now able to pick and choose the most flattering angles of real estate property within these wide ranges.

8. Buyers Who Missed Out on Past Listings Will Hire For Future Properties.

Just because a person or party did not buy a property from you, they will surely be more likely to list with you, if when buying they were impressed with how you presented listings to them. Your reputation as a forward-thinking, value-adding agent is only enhanced by providing a wider range of perspectives on a regular basis.

9. Realtors Will Spend More Time with Interested Buyers

Agents and Brokers who provide greater depth of information, understanding, and transparency will deal with more informed and motivated buyers. Providing aerial perspective and video tours will help ensure buyers are interested in the idea of making a transaction after scheduling a showing. Increasing the likelihood of spending one’s valued time closing deals as opposed to selling a lukewarm buyer on the home’s value. Savvy agents will capitalize on this feature to spend energy on those buyers just waiting to check off the final box of seeing the home in person.

10. Allows Agents 24/7 Influence Over Their Market

The content captured by drone cameras are able to be licensed in perpetuity to the realtor or homeowner. This means the high-resolution images and cinematic video content can be used and recycled across all social media platforms, web pages, and Multiple Listing Sources for the rest of one’s career.

It is important to find a skilled, licensed photographer who is able to provide you with images that are edited and color corrected. Additionally, asking your photographer to backlink said photos and videos to your webpage is a sure-fire way to organically increase your web presence

Drone photography is an investment in the way buyers perceive your listings, and the way selling clients experience satisfaction and peace of mind. Due to this fact, as well as the 10 listed above, find a true photographer who is licensed, insured, and able to customize your content to boost your web presence in the new year.


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Iron oil has been mined for over 100 years in Australia, with 2230 tons of usable iron produced globally in 2016 and there is still a robust supply ready to be mined that you could potentially get your hands on with the use of the ubiquitous drone.

Unmanned aerial systems, more commonly known as drones are being used by research and mining organizations as a less invasive method to achieve high-resolution images of land for the exploration of mineral resources.  The collected data is then analyzed by scientists to determine the geological composition of the land mass which is then further developed through 3-D modelling to understand the structural control of the minerals and the areas capability.

There is no doubt that drones have transformed modern mining, improving safety for workers, reducing exploratory time, increasing the quantity of high-level data that is collected regarding the area, speeding-up the process of measuring stockpiles and all in real time aerial footage.

The monetary savings of using drones in place of planes for surveying is considerable with BHP reporting a AUD$5million savings in 2017 at their Queensland sites alone. Further surveying developments in their junior stage is the drones capability to deliver soil samples from site through methods such as reverse circulation drilling (RC drilling); resulting in less surveying labor on the field during collection and more time spent on interpreting the collected data.

The benefits of this type of drilling includes a greater depth reached in comparison to open drilling methods, a speedy collection process with routine speeds faster than 10 m/h, and operating costs reduced up to 40% when compared to diamond drilling.

One of the industry leaders in the field is Rio Tinto, with 20 per cent of the haul truck fleet within Western Australia being autonomous making it the largest owner and operator of autonomous haulage systems in the world. Chris Salisbury, chief executive of iron ore said, “We’re creating a workplace where machines do the repetitive tasks, and people make the important decisions.”

Previously it was expected that a team of 3 or more surveyors on foot would take a week to complete a job, a UAV drone if able to complete the same quantity of land in a matter of hours. The changing environment of the mining sector means that inevitable change in labor skills will be required, particularly with the influencing capability of operational data.

The use of drones is revolutionary and has changed how we do business in numerous industries, improving efficiency, reducing costs and expanding innovation. It is not surprising that the large investment the mining industry has committed to facilitating innovation and reducing cost has resulted in the industry been a business leader in the area of drone capability within the sphere corporate usage.


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