If you are planning to list your home for sale, you probably already know that you need to prepare your home for the market. This is called staging! The point is to create the most attractive, welcoming version of your home to entice buyers into the home and encourage offers. Your listing needs staging also! Professional photography has traditionally been the best way to attract those buyers. Today’s buyers also expect to find real estate drone photography/video and drones are changing the way listings are presented to the marketplace.
Most buyers now start their home search online. Over 90% in 2015 used resources on the Internet to research properties that meet their needs. The online listing is your first opportunity to showcase your home to potential buyers. With drones, you now have the ability to show potential buyers aspects of your home and neighborhood that was once reserved only for the very high-end market. Aerial photography no longer requires an expensive aircraft, for under $200 a decent drone can be purchased and used with very little instruction.
Studies show that using professional photography is instrumental in selling the home as quickly as possible and for the highest sales price. Drones have added an additional value to online listings. Online listings with drone photography or video receive significantly more views than those without. Buyers tend to linger on the site longer as well. Video options and drone shots increase attention and in doing so, the potential buyer has the opportunity to see aspects of the home never seen before.
With drones becoming more mainstream; just want kind of pictures and video are real estate agents offering in their listings?
- Great way to showcase larger homes, provides perspective
- Display the entire property including yards, land and acreage
- Video moves around the home, offering details on architecture and landscaping
- Positions the home in its surroundings. Does it sit on a bluff overlooking the lake? Is there a park or trail nearby? How far to the community clubhouse or golf course? If part of the appeal is location, drone video/pictures really allow the viewer to feel the location.
- Pair with a script to narrate the drone tour to engage potential buyers and call attention to special features.
The real estate industry has embraced drone photography/video whole heartedly, but there are more changes to come. While most municipalities still allow drone piloting by lay-people, hiring a professional is still the best choice. Professional drone operators understand how to get the best shot without infringing on the privacy of the neighborhood members. Careful attention to air traffic rules must also be observed. But all-in-all, drones are changing the way we market online homes for sale.
Aerial photography and video is no longer reserved for luxury property listings. More and more agents are seeing the value of drones. Make sure your home stands out among the sea of listings as potential buyers sort through properties online. Professional drone photography will help you sell your home faster and for a higher sales price than those without. Present your home in the best possible light to attract those buyers and encourage them to visit and write you an offer.